Monday, December 17, 2007

Affiliate Programs Starting Verse


Where is all the help I'm supposed to get.
They seem to have misplaced recipe for flan.
My smarty sheep made too big money bet -
But only backwards with apples in my plan...

Affiliate Programs... A Not THAT Easy Start To Your Own Online Business

"Where is all the help I'm supposed to get. I have been buying ezine and classified ad builders and signing up for Echecks and Virtual credit cards. In the meantime I have no business and no ads set up. When does all this happen? Let's go here. I spent all day on this. I'm running out of time."

I kid you not, this is the sum total of an actual email that hit my inbox this week. Not only did I not know this person from Adam, this was the first and only email I had ever received from her and to this day, I have no idea what she's talking about. Presumably, she signed up for one of the affiliate programs I promote from my site and was asking, in her own inimitable style, for my help. Although I am always ready and willing to help anyone I can, this is most definitely NOT the way to go about asking for it. Needless to say, I let her know what I thought of her approach in NO uncertain terms.

The attitude displayed in this person's email to me (and she is by no means an isolated example) exemplifies why so many people fail to make a success of their online businesses. Leaving aside the utter rudeness of the approach, notice the impatience, the expectation to be up and running in a day, the HURRY, the apparent belief that real world principles such as courtesy and good manners don't apply online (they do). Think this person is going to last the distance? What kinds of tactics do you think she is capable of resorting to in pursuit of the almighty dollar?

So, let's take a realistic look at affiliate programs, what they can and can't do for your business and how to maximize your chances of creating a successful, long-term business with them.


An affiliate program (also known as a reseller, associate, referral or partnership program) is essentially a revenue-sharing arrangement whereby you, the affiliate, receive payment from the owner of a product or service that you promote on their behalf.

Affiliate programs are an excellent way for the new internet entrepreneur to start an online business.


There are various types of affiliate programs.

The most simple involves you, the affiliate, placing a banner ad, graphic or text link at your site which is linked to the site of the business you are promoting. This link is coded with your unique affiliate ID so that the site visitor is recorded at the target site as having originated from your site, thereby allowing you to be credited with the sale.

Payment is generally a fixed percentage of the sale value (commission) or "pay per click", where the affiliate is paid a certain amount for every time a site visitor clicks on the link at the affiliate's site, whether or not a sale is made.

The more sophisticated affiliate programs are multi-tier and allow the affiliate to earn commissions not only on the traffic they directly refer to the target site but also a proportion of sales generated by their sub-affiliates.


The greatest benefit of affiliate programs is that when you are just starting out in your own online business you don't have to worry about creating your own product or service. You just promote someone else's and get a share of the revenue pie for your efforts.

You also don't have to concern yourself with warehousing, transport or logistics headaches. All of this is handled by the business whose products/services you are promoting. All you need concentrate on is driving traffic to that business's website. This means that a high proportion of your revenue is profit.

The owner of the product/service is also responsible for collecting payment, customer service and the myriad other details that come up on a day to day basis in running the business.


The main and obvious disadvantage of affiliate programs is that it is the owner of the product/service who earns the lion's share of the profit on the sale.

You're working on commission. You will NEVER earn by way of affiliate program commissions as much as you can earn by way of profits from producing and selling your own product/service.

As a result, affiliate programs represent a high opportunity cost when you consider what you could earn if you instead channeled the time and energy you spend on promoting affiliate programs into creating and promoting your own product/service.

For this reason, it does not make sound business sense to rely solely on affiliate program income for the longer term growth of your business.

Instead, think of them as a way of dipping your toe in the water when you're first getting started, and a nice little sideline once you've created your own product/service. Do NOT build your business around affiliate programs with the intention this will always be the backbone of your business. You'll be stunting your own growth if you do.


So, keeping in mind what affiliate programs can and can't do for your business, let's turn to what you should look for when choosing an affiliate program or programs to promote in your business.

=> Synergistic Products/Services

First off, and this is a cardinal rule, only promote those programs which will allow you to create synergies with your site. This means selecting programs that naturally complement the subject matter of your site and that will therefore be of interest and relevance to your site visitors. This will ensure your prospects (ie your site visitors) are pre-qualified which will result in a relatively higher conversion ratio (the ratio of visitors to purchases) than would be the case if your traffic is untargeted (which will be the case if you promote unrelated products and services from your site.)

=> Quality In All Things

Keeping the need for synergy uppermost in mind, look for quality programs first and foremost. The last thing you want to waste your time, money and reputation on is a shoddy product or service. There are just too many quality programs out there to settle for anything less.

=> Stability of Company

Look for a company that's been around for a while and that's reputable and stable (both financially and in its management). Any reputable company will have full contact details readily available so do your research.

=> References

Look for testimonials and references from other affiliates. If the company you're interested is not forthcoming when it comes to putting you in touch with other affiliates, move on.

=> Affiliate Agreement

Look for a professional, considered and detailed affiliate agreement (contract). This shows that the company is serious about its business.

Watch out for exclusivity clauses and other restraints. Some affiliate agreements will require that you not promote competing businesses' products and services. This is not to say you should avoid such agreements. As a general rule, it is your interests not to promote competing programs anyway. Just be aware of what the agreement says on the subject to avoid getting yourself into hot water.

Look also for an agreement that treats spammers harshly. This protects not only the company but other affiliates as well. The last thing you or any other reputable affiliate needs is to have your reputation and the reputation of the product/service you are promoting besmirched by these sorts of tactics.

=> High Commissions

Promoting someone else's affiliate program necessarily requires that you divert traffic away from your site and towards someone else's. Make sure you're properly compensated with a high commission structure. And be sure to set up your link so that when the visitor clicks on it, a new browser window is opened for the target site. This at least keeps your site in front of the visitor so they can go back to your site once they've finished at the site your link has taken them to.

=> Lifetime Commissions

Look for affiliate programs that will credit you with not only THIS sale but all other sales the customer may make in the future. Many programs are set up so that the customer is identified as "yours" so that when the customer returns to the target site in three months time, the sale is recorded as having been generated by you.

=> Residual Commissions

Include programs that offer residual commissions in your portfolio. Good examples are webhosting services, autoresponder services and the like where customers sign up for a continuous service that requires periodic, regular payments. You receive periodic, regular commissions as a result.

=> Tracking of Commissions

Look for programs that allow you real-time access to your stats so you can keep easy track of your commissions.

=> Reliability of Payment

When checking with affiliate references, find out what the business's record is on paying out commissions. If they're slow or there appears to be a pattern of problems, keep looking.

=> Frequency of Payment

Make a note of payment schedules too. Some programs pay weekly, some monthly, some quarterly. Some only pay once you accumulate commissions of a certain amount. None of these arrangements are necessarily good or bad in and of themselves. Just be sure you know what to expect.

=> Programs that Require Payment Up Front

Two words: MOVE ON!

=> Affiliate Support

Finally, take a look at what support the business offers its affiliates to make sales. Do they provide resources such as sample ads, banners, logos and the like? Do they provide useful advice about maximizing your sales? A good affiliate program provides affiliates with a LOT of support in these areas.


OK, now you know what to look for in an affiliate program. Here's how to maximize your sales of those products and services and, therefore, your commissions:

=> Get Your Own Website

No ifs, no buts. DON'T rely on the you-beaut self-replicated job the company provides all its affiliates. Link to that site from your main site.

=> Get Your Own Domain Name

This presents a much more professional image. Many people won't give the time of day to a business that thinks so little of its prospects that the owner won't shell out 70 bucks for a domain name. So mean business and look like it.

=> Get Traffic To Your Site (Duh!)

As a rough guide, you will need at least 500 targeted unique visitors a day to your site to make reasonable money from affiliate programs.

=> You Must Have A Site That Will Attract Repeat Visitors

If your website is nothing more than a splash page consisting of little else other than banners for umpteen different affiliate programs, forget it. Your site must be worthy of your visitor's time and interest before you can even begin to think about converting that visitor into a paying customer. So create a real site with real content that will keep them coming back for more.

=> Personal Testimonials

A personal testimonial will result in more sales than a mere link or advertisement. So take the time and trouble to write a personal endorsement of the product or service you are promoting. And, of course, it goes without saying that in order to write a personal endorsement, you must know that of which you speak. NEVER promote a program you haven't first purchased yourself. If you don't think enough of your program to invest in it, how do you expect to persuade others to?

=> Promote With Your Sig File

Include a link to your site in the signature of every email you send.

=> Promote In Your Own Ezine

Finally, if you're not already publishing your own ezine or newsletter to stay in touch with your site visitors, start. It's a great way to promote not only your site but also the affiliate programs you promote from your site.


The only way of making SERIOUS money from affiliate programs is by creating your own product or service and recruiting affiliates to sell for YOU.

The affiliate program phenomenon is one of the Internet's true success stories. It provides a toe-hold for the would-be internet entrepreneur to begin a real, live business of his or her very own. But the real beauty of affiliate programs lies not in what they can do for you, as an affiliate, but what they can do for you, as a recruiter of affiliates for your own program. By all means jump on the bandwagon and start promoting other people's products to get your start. But don't wait too long to start developing your own product line. There is a ready-made salesforce numbering in the millions ready and waiting to sell it for you.

Elena Fawkner is editor of the award-winning A Home-Based Business Online ... practical home business ideas, resources and strategies for the work-from-home entrepreneur:

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Crank Sales Ode


When you make your first sale
There, yet the rat ate the other rat:
Things are not always as they appear -
Once upon a time there was a little cat...

3 Hot Ways To Crank Up Your Sales


When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for another product you sell. You can be more subtle including the offer within your signature file.

Another way is to take your customer to a "thank you" web page right after they order. You should thank them for their order and next begin to tell them about another product you sell. You could also include a picture or graphic of your product.


You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

Besides upselling on your order pages, you could give them a choice of a basic or deluxe edition of your product right in your sales letter. Your deluxe edition would include add-on products with a higher price.


Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

An additional option would be to give your customer a rebate on one of their products if they would buy two extra products. This type of rebate can double your sales.


1. Follow-up with customers to sell extra products using "thank you" e-mails and web pages.

2. Upsell to your prospects with differently priced packages and product add-ons.

3. Give your customers rebates for their purchases when they buy extra products and give referrals.

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Skating Safety Poem

Can Your Child Ride Or Skate Safely?

Riding a bike, scooter, skateboard or using in-line skates is great for kids. These activities help build physical fitness, motor skills and self-esteem. But the number one cause of injuries is loss of control of the equipment. Safe Kids Canada recommends that children wear helmets and other safety gear, and that parents check children's abilities to make sure they are able to:
* Keep their balance.
* Control their speed.
* Ride or skate in a straight line.
* Turn without losing control or falling.
* Stop without losing control or falling.
* Notice other people or objects, and avoid running into them.
* Check over the shoulder without losing control or swerving.

For more information about safety on wheels, call Safe Kids Canada at 1 888 SAFE TIPS or visit The "Got Wheels - Get a Helmet!" campaign, held during Safe Kids Week, runs from June 3 to June 9 and is sponsored by Johnson & Johnson. J&J is providing an additional $100,000 to buy helmets for children from low-income families across Canada. During Safe Kids Week, a portion of each purchase of participating J&J and McNeil products will be donated to the program.

News Canada provides a wide selection of current, ready-to-use copyright free news stories and ideas for Television, Print, Radio, and the Web.

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Educating Serenade

Nurtured by Love or Matured by Nature?

“There is nothing new under the sun,” states Ecclesiastes 1:9. This is certainly true of the nature-nurture debate, the modern name for the ageless argument about the importance of learning in the development of the child. While one side argues that the development of the child is mainly a process of maturation, with learning playing no more than a supportive role, the other side maintains that learning determines the entire course of a child’s future.

The wise king Solomon certainly supported the nurture assumption when he stated in Proverbs 22:6, “Train the child in the way he should go, and when he is old he will not turn from it.” The famous French philosopher Jean Jacques Rousseau, on the other hand, posited a natural development of the child. In fact, he wanted the child to be protected from the influences of society so that he can grow up as Nature intended him to be.

A thorough study of feral children, and children who were raised or kept in extreme isolation, makes it difficult NOT to support the nurture assumption.


Probably the best-known story of feral children is that of the two girls, Amala and Kamala, who were raised by a she-wolf. In 1920 the reverend J. A. L. Singh saw a mother wolf and cubs, two of which had long, matted hair and looked human. After considerable preparation and difficulties, the two human creatures were captured. They turned out to be two girls whose ages were assessed by Singh at about eight years and one and a half years respectively.

The creatures were taken to an orphanage in Mindapore, India, where the Reverend and his wife were stationed. Singh described them as “wolfish” in appearance and behavior. They walked on all fours and had calluses on their knees and palms from doing so. They were fond of raw meat and stole it when the occasion presented itself. They licked all liquids with their tongues and ate their food in a crouched position. Their tongues permanently hung out of their thick, red lips, and they panted just like wolves. They never slept after midnight and prowled and howled at night. They could move very fast, just like squirrels, and it was difficult to overtake them. They shunned human society altogether. If approached, they made faces and sometimes bared their teeth. Their hearing was very acute and they could smell meat at a great distance. Furthermore, while they could not see well during the day, they could orientate themselves very well at night. In September 1921 both girls became ill, and Amala, the younger, died.

There are many other stories of feral children in the literature, amongst others the story of a boy who lived in Syria, who ate grass and could leap like an antelope, as well as of a girl, who lived in the forests in Indonesia for six years after she had fallen into a river. She walked like an ape and her teeth were as sharp as a razor.

These stories do far more than just to confirm the important role of education. They actually show that a human being not only can but MUST be educated to become a human being at all. A bear does not have to learn to be a bear; he simply is one. A duck needs no lessons in duckmanship. And an ant leads a perfectly satisfactory life without any instruction from other ants. Even when isolated from birth, animals usually retain clearly recognizable instincts. A cat that is raised among dogs, will still behave like a cat. He won’t try to bite the postman. There are only a few exceptions, such as the lion cub, which would not be able to hunt the wildebeest when raised in isolation.

Man, however, enters this world very poorly equipped. The knowledge a child needs to become fully human is not dormant. Everything the child eventually knows, or can do, must be learned. This of course excludes natural body functions, such as breathing, as well as the reflexes, for example the involuntary closing of the eye when an object approaches it. Everything else, however, must be learned.

A child must LEARN to walk erect, to talk, to eat with a knife and fork, to catch a ball, to ride a bicycle, to swim, et cetera. The mastery of these skills does not fall from the sky. A child must also learn to sustain his attention, to listen when spoken to, to follow through on instructions, to control his behavior and to sit still and remain in his seat when the situation so requires. These abilities, which play a determining role in school success, also do not happen automatically. The same applies to qualities such as friendliness, thankfulness, honesty, truthfulness, unselfishness and respect for authority. All these skills and qualities – and many more – must be learned for the child to eventually lead a happy and successful adult life.


The road to adulthood can be compared to a traveler who wants to travel from one place to another, but does not know the way. He therefore needs directions. If he receives the wrong directions, he will never reach his destination. A child who enters this world is in exactly the same situation. He also has a destination – he must become a grown-up man or a grown-up woman – but he has no idea how to get there. Consequently, he needs to be directed by grown-up persons, who have already traveled along this route, and who therefore can lead him to adulthood.

The problem is that most people have come to identify the term “education” and “learning” only with schools and schooling. The school has grown from the modest institution it was in the nineteenth century to one that is blamed for all the ills of society and is seen as potentially capable of curing them. The school’s functions and influence have been extended – some would say over-extended – and therefore the school is exceedingly vulnerable to criticism. It is, however, very important to note that the whole of education does not take place in the school. The school is especially responsible for the FORMAL aspects of education, namely subject instruction, in order to provide society with an able workforce. The parents, on the other hand, are the PRIMARY educators of their child. And, as the primary educators of their child, THEY have the greatest responsibly to direct their child to adulthood.

Being a parent is a tremendous privilege. But it is also a tremendous responsibility. Therefore parents must make sure that they are properly equipped for the task at hand because, as the late violin teacher Shinichi Suzuki so rightly stated, “The destiny of children lies in the hands of their parents.”

Susan du Plessis is the co-author of "The Myth of ADHD and Other Learning Disabilities; Parenting without Ritalin,” and the author or co-author of four other books on learning and learning disabilities. She has been involved in helping children reach their full potential for 15 years. She holds BD and BA Hons (psychology). Visit her website at

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