Drawing Web Opus

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Is a Picture Really Worth a Thousand Words?

The great debate: how much copy you should have on your site, particularly on the home page?

Do you subscribe to the idea that a picture is worth a thousand words--and therefore images, not a lot of text, should be the main thrust of your home page? Or do words have more power to capture a visitor's attention and compel them to buy--meaning you should aim for powerful copy?

As a graphic designer, my natural inclination is to create graphically-rich, light text websites. Since I'm focused on what a site looks like visually, I like using impressive images, bold splashes of color all over the page, and not very much copy. The end result is an attractive, visually-appealing site, with very few words.

However, I've learned that I have to balance this inclination with a cold hard reality: what appeals to me as a designer is not necessarily the same as what visitors need.

The main problem with websites that don't have any copy is that they fail to quickly and effectively communicate the three points that all commercial websites must get across: You must explain what your company does, what the benefits are of using your product or service, and why prospective customers should purchase from you.

These important pieces of information can only be conveyed vaguely, if at all, through images. While pictures are often very useful in reinforcing a message, it's difficult to succinctly drive home these important points solely through images.

On your website, visitors want specifics, and they want them quickly. They want you to tell them exactly what you can do for them, and they want to know right now. You must specifically state what you do and explain how your product or service is going to make your customers' lives better. You have to spell out why people should buy from you versus your competitors.

Particularly on a home page, you must catch a visitor's attention and give them a reason to stay on your site. If you don't do this immediately, they'll be gone.

For this purpose, words are far more effective than images. In almost all cases, pictures cannot communicate the message nearly as specifically or quickly as well-chosen words can.

It's important to remember that the web revolves around information. People use the web to find out what they need to know, to be informed on topics that are important to them. That almost always means they are looking for text. They want explanations, answers, reasons, and motivation.

I firmly believe that pictures and images enhance a website, but they should be used to provide a tasteful, professional frame for your copy, not replace it.

It is true that web users are notorious for having short attention spans and not wanting to read large amounts of copy. However, the problem is that most of the copy on websites today is vague and not enticing. It's focused on the company rather than the customer. So it should be no surprise that visitors avoid reading it.

The solution does not lie in eliminating text-based communication; it means we have to work harder to capture interest with copy. People DO read copy that catches their attention.

If visitors are met with paragraphs that are focused on them, that are rich with benefits, and that are formatted in easy-to-read chunks, they are much more likely to be drawn in and to act on your offer.

Don't focus strictly on graphics. Go for copy.

There are 605.6 million people online. Can they find your business? Jamie Kiley creates powerful and engaging websites that make sure YOUR company gets noticed. Visit http://www.kianta.comfor a free quote.
Get a quick, free web design tip every two weeks--sign up for Jamie's newsletter.

Something That Kill Sites Verse

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Why Choosing Form Over Function Kills Your Site

Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site. Everything you do must be designed to be as easy for the visitor to understand as possible. Everything should be functional first.

If you put form before function, you sacrifice your visitor's best interest for your own preferences. By definition, putting form over function means you sacrifice function--you make it harder to perform whatever task is supposed to be performed. You give up ease of use or simplicity in order to make it look nicer. Basically, you wind up with a lot of icing and no cake.

Don't get me wrong--form often accentuates function, just like icing accentuates a cake. Something that is visually pleasing often increases the usability by making it more attractive or by using visual elements to increase understanding. Creative design can often be used to make a task easier to perform. It can entice the visitor to take whatever action you want them to take.

However, on the web, there are frequently contests between form and function. Designers make choices between whether to make something look nicer or make it simpler and easier to use. For example, these are common ways of sacrificing function:

* Using an uncommon style of links that makes it hard to recognize the links.
* Putting a textured background behind the copy, even though it will make the text harder to read.
* Choosing a font color that doesn't have enough contrast with the background color.
* Using a font face that is difficult to read.
* Using an uncommon name for a common link. For example, "Talk" instead of "Contact us".
* Placing elements in unexpected places. Like putting the logo on the right side of the page or placing the main navigation along the bottom of the design.
* Using a splash page on the site because it looks neat, even though it keeps visitors from getting to the real information in the site.
* Using a lot of fancy images that make the page load more slowly.
* Opting for a totally graphical design with no copy on the main page. Regardless of the fact that visitors won't have a clue what the business is all about until they get further into the site.

These are all examples of choosing form over function. Unfortunately, if your design looks great but is hard to figure out, your visitors will be gone. They don't come to your site to admire the looks; they come to use the site--to find information or to accomplish a task. Anything you do to stand in their way is a no-no.

Most of the time, a visitor's attention span is about as long as snake fur. They have no patience. If you complicate their lives, they're outta here. Other sites are ready and waiting to meet their needs, so there is no reason they should struggle through your site. If you opt for form over function, you're likely to opt yourself right out of sales. Not good.

When you're designing your website, don't think about looks first. Always make function a priority. Think about what's going to be easiest for your visitors to use and understand. Then create an attractive presentation to accentuate it.

There are 605.6 million people online. Can they find your business? Jamie Kiley creates powerful and engaging websites that make sure YOUR company gets noticed. Visit http://www.kianta.com for a free quote.
Get a quick, free web design tip every two weeks--sign up for Jamie's newsletter.

Color Web Links Ode

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Leave those Links Blue!

Don't mess with those links! When you're designing your site, you should leave your text links in their natural state--blue and underlined. We all want to be creative and not do the bland, expected, normal thing. We want to change our links to red, green, yellow, even black--anything but blue. And we have the urge to take off those underlines.

Resist the temptation. It's hard. But there's a good reason to leave them alone.

From the earliest days of the web, text links have been blue. People intuitively recognize that blue, underlined text is a link. They know they can click on it.

The combination of blue and underlines means "If I click on this, it goes somewhere". We're conditioned to recognize those distinguishing characteristics. We're like Pavlov's dogs--we see the link and instantly know what it means. There's no time wasted in trying to figure out whether or not that particular word or phrase is clickable.

If you mess with the natural appearance of a link, you lose that instant recognition. People have to stop and think (and often click) to figure out what your colors mean. I have watched countless people try to navigate websites and spend half their time figuring out what's a link and what's not. They have no way of knowing.

In addition, people scan a page for links. They like to be active on the internet, and they like to know what they can do. When they recognize a link in your copy, it's a clear signal of someplace to go. Visitors want to know what their options are. It's not a good idea to make life difficult. They'll appreciate coming across a site that's easy to use and doesn't try to confuse them (for once!).

It is becoming more acceptable to use other colors for your text links, as long as they remain underlined. But if you can, it's still best to use blue. This is because so many people use underlined, colored text on their sites that is NOT linked. Visitors have a tendency to get confused. They never know what to expect. With blue, it's obvious.

Some people have brought up the point that if we stick to the status quo, there will never be any improvements in the system.

My answer: In a medium like the web, forward movement will never be a problem. The web continues to push ahead, regardless of whether your site jumps on the bandwagon or not. There will always be new growth, no matter what your site does.

The question is, when is it appropriate for your site to adopt the latest fads? To answer that question, you must keep in mind your site's purpose and your audience.

If your site is technology oriented, and your visitors are technically-minded and on the cutting edge, then going for the latest trend is more appropriate.

But if your site is focused on an average web user, it's different. If you're sellling a product/service, communicating information, or driving any specific action, you need to keep your visitors focused on that goal. You shouldn't distract them with trying to learn a new set of skills and standards just so they can navigate your site.

Never move faster than your audience is ready to move. At this point in time, people still struggle with being able to recognize links. A majority of people have a difficult time finding what they want. If they are still struggling, your site needs to accomodate them.

As more and more people become comfortable with advances in technology and design style, it will be appropriate to incorporate those advances into your site. Just wait until your audience is ready.

Final thoughts: If the context of your site makes it clearly obvious what is a link and what is not, it is sometimes permissible to use a color other than blue for your links. For this to work, your copy should have no colored text that isn't linked (with the exception of headings) and no underlined text that isn't linked. Only use another color if you are sure that visitors won't have any trouble recognizing your links.

The main point: Visitors shouldn't have to think about what is a link and what isn't. Whatever you can do that maintains instant recognition is great. Go for it!

There are 580.8 million people online. Can they find your business? Jamie Kiley creates powerful and engaging websites that make sure YOUR company gets noticed. Visit http://www.kianta.com for a free quote. Get a quick, free web design tip every two weeks--sign up for Jamie's newsletter.

Aromatherapy Poem

Is it possible that a scent can make you more mellow?
Your eyes are full of clear counties -
Row your life boat through damn three rows.
Well you don't know, but you do stump for bounties.

Aromatherapy : A scent away for great relationships

Is it possible that a scent can make you more mellow and increase dramatically the relation with you and your mate? Can you calm the kids down instantly? Do you wish that you would feel and look more in control for the big meeting? Thousands of people around the world have discovered the powerful benefits of Aromatherapy. And you can do it to.

With the stress involve in our way of living today, we get psychological and physiological consequences to our fragile health. We spend more of our hard earned money on over-the-counter medication or on prescriptions to help cure our little and bigger pains.

The power of Aromatherapy could help you lead to a better outlook of life And keep more money in your pocket.

But what is Aromatherapy exactly?

Aromatherapy is the art and practice of using essential oils extracted from aromatic plants and herbs to restore or enhance health, beauty and well being. Aromatic molecules interact with the tops of your nasal cavity and gives the signal to the limbic system (the emotional switchboard of the brain). The limbic system is directly connected to the part that controls the heart rate, blood pressure, breathing, memory, stress level and hormone balance.

And it works. For example, we use Vicks for our colds, sinusitis and sore throat. It contains Eucalyptus. For me, it's the only treatment that I find effective for Bronchitis, despite antibiotics treatment.

Let's talk about Lavender. Lavender is multi use oil; it has strong psychological effects and physiological cures.

We find Lavender in the France. That flower has a fresh, sweet, floral scent. It has calming effect; smell it when you are stressed in the traffic, or at work, or right before an exam because Lavender has calming proprieties for panic attacks, stress, anxiety and even depression! It's a gentle narcotic for mental and physical strain.

Some couples use Lavender base candles during giving birth to have the most calming experience, for the mother and for the new born. Other people burn a candle on a regular basis, after a surgery to help cope with the pain. You can also do it to calm the kids in the house! Or, for an anticipated quiet night at home with you lover...

Lavender is a good antibiotic for the skin. If your child has cuts and burnings, you can apply creams or lotion with enough concentration of the oil to prevent infection. It also reduces scaring.

Another good aromatic oil is Rosewood. It origins from a native tree in Brazil. It has a psychological effect of balancing, uplifting and enliving. You can use it before an interview, or a business meeting, or even before a hot date! If you are feeling down or lack of "joie-de-vivre" this aromatic essence can change your state of mind and make you look like an enjoyable person (save on alcohol or drugs here!).

Rosewood is also good to treat sensitive of aged skin, because it stimulates the regeneration of the skin.

You can use Aromatherapy in different forms; candles, shower gels, soap, bath mousse, diffuser, potpourri, spray for the room, etc... whatever you feel comfortable with. There is a good selection on www.quixtar.com - IBO #3378953 There are 4 lines of products: FloraCalm, PureForest, Vitafruits and AquaSpa.

You can use aromatherapy for different emotional well-being; you can treat anger, anxiety, confidence, depression, burnout, loneliness, concentration, etc...

With all the chemicals that float in the air, in the water and in our food, those can produce chemical imbalance in the brain and change our moods and alter the relation that we have with the people in our lives.

The use of aromatic products is a cheap solutions for better health and an happier life.

All those aromatic products can help you have better relationship with your mate (or the opposite sex), with your business associates, at social events, in your home, etc.... to be able to obtain more out of life because of the uplifting attitude that you'll get. Be careful of buying too cheap; make sure that you are buying quality products with enough concentration to get the beneficial effects.

Wishing you great moments!

Who is Caroline Therancy? She is a growing expert on love, relationship, romance because she is reading a lot on the subject. She is presently in a fulfilling relationship and she is gladly sharing her knowledge and experience. To continue receiving tips on how to get the love life that you want, you can subscribe free to her newsletter at http://everydaybetterliving.netfirms.com and receive a free gift.


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Homemaking Feng Shui Serenade

Feng Shui Tips for Your Kitchen

Feng Shui (say "fung shway") associates the kitchen with both health and prosperity. Couple this perspective with the role of the kitchen as "the heart of the home," and you can see that any feng shui problems in this room can have a significant impact on your family. Here are some quick tips for improving the feng shui of this important area of the home.

* Good housekeeping is good feng shui! Keep your kitchen shiny and clean for the best possible energy. A cluttered, dirty kitchen will have stagnant, dirty energy, which interferes with your ability to cook and enjoy healthy, nourishing food. When you are poorly nourished, your ability to work hard and earn a good income will suffer.

* Hidden clutter counts. An excess of stored food in the pantry or freezer can become clutter if it far exceeds a reasonable amount for your family. Old, stale food has old, stale energy, even if the expiration date is still months (or even years) away. Clean out your food cupboards and refrigerator regularly.

* Good nutrition is also good feng shui, so try to add more healthy, organic foods to your diet, especially fresh fruits and vegetables. Start thinking of junk food as clutter that you are putting into your body, and maybe you'll be able to resist that next cookie or donut.

* A stove that is not in good working order implies a problem with financial resources. If any part of the stove (burners, oven light, fan, etc.) does not work, get it fixed as soon as possible.

* An unused stove implies untapped resources or ignored opportunities. Even if all you do is boil water for tea, rotate which burner you set the kettle on so that all of them get regular use! And use the oven, too, from time to time, instead of always relying on the microwave.

* If you stand facing the wall while you cook, this leaves your back exposed, a position that is considered weak in feng shui. Hang a mirror on the wall over the stove so that you can see what's going on behind you while you cook.

* Hanging a mirror so it reflects the stove burners visually doubles the number of burners. This symbolizes doubling of your income; more good food = better health and strength = ability to earn a good income.

* Fire and water fight each other, so the placement of the stove and sink is important. If they are directly opposite each other, this can lead to arguments and conflict within the family. Fix this by placing something green between them, such as a green rug on the floor or a living plant on a table in the center of the room. (A sink and stove that are side by side also weaken the energy of the kitchen. Again, place something green between them.)

* The stove is symbolic of wealth, so it is important to keep its fire energy strong. Wood feeds fire, so plants or plant imagery (or again, the color green) are all good to have around and near the stove.

* Fresh flowers bring beautiful uplifting energy to the kitchen. Place a bowl of fruit, a vase of flowers, or a living plant on your kitchen table, windowsill, or wherever the layout of your kitchen allows. (In feng shui, dried flowers have no life energy in them, so they are not recommended. If real plants are impossible, you can use very lifelike fake ones, but the effect will not be as strong.)

* Since nine is a feng shui power number, and oranges symbolize good luck, you can bring good luck energy into the kitchen by placing nine of the biggest, roundest, most perfectly orange oranges you can find in a bowl in the center of the room, on top of the stove (yes, you can move them while you are cooking!), or in the far left corner of the room. Always keep some oranges on hand, so each time you take one from the bowl you can add another to keep the total number at nine. Be sure to use the older oranges first, so none of them rot or dry out; if it's not good to eat, it's not good feng shui!

When your kitchen is clean, bright, and welcoming, the heart of your home is filled with good feng shui. The care and attention you give to enhancing this important area of the home creates a powerful, positive energy that supports the health and prosperity of your family.

Copyright (c) 2003 Stephanie Roberts, GOT CLUTTER?!? Clearing out clutter is the most important and powerful way to dramatically improve the feng shui of your home. Stephanie Roberts' "CLUTTER-FREE FOREVER!" Home Coaching Program provides all the insight, motivation, and step-by-step guidance you need in an in-depth ebook and 6 weekly lessons. Plus, you can join our Affiliate Program and earn a commission on every referral sale. Find out more at http://www.clutter-free-forever.com.


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