Effective Website Creation Verse

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A successful website is something that
Every soul make fire and everyone make pain.
For what? For digital black cat -
Excuse it shooting all in gambling plain...

Tips For An Effective Website

A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client’s first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn’t have just anyone design your company’s marketing materials or for that matter, prepare your tax statements. Similarly, it is important that the person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site.

What does it really take to have your website be successful, and what are some of the most important steps you can take to make that happen?

1. If you intend to have a unique domain name for your website, you must first check to see if it is available. You can check to see if a domain name is currently registered at http://www.internic.net.

2. Set a budget for your website. It is important to know how much you can spend on your project. In considering costs, remember that a website is a complex matrix of text and images and a professional execution is very important. As a generalization, the larger your investment, the greater your return. In order to spread your investment over time, you can also grow and expand your website gradually. Don’t forget to include costs for promotion and advertising.

3. Determine the purpose for your website and the intended results. Does this purpose support the mission and vision for your company? The number of options and variables that are possible in the design of a website are virtually endless. Without a clear idea of the purpose for your website, you may end up putting time, energy, and money into a project which doesn’t meet your needs. If you know in advance the results you intend to achieve, you will be better equipped to create a website which will achieve those results.

4. Consider the design and layout of your website. Is it easy to use? Does it take too long to download? Is it easy for Internet visitors to find information? Does it meet the needs and expectations of your visitors? Several smaller pages eliminating the need for scrolling are often more effective than one long page. If an Internet visitor doesn’t have a positive experience of your website, she/he probably won’t return, or won’t tell someone else about it. An effective website often creates a reason for the visitor to return. This reason can take the form of unique information that changes on a regular basis, interesting and useful resources, or a way for visitors to communicate with you or with each other. Use your website to build a relationship with your Internet audience.

5. Promote, promote, promote.

No one will find your site if you don’t let them know about it. Your site must be posted to search engines such as Lycos, Yahoo, and Excite. There are approximately 20 to 30 main search engines and several hundred that are smaller or specialized. You can find an extensive list of website submission sites, services, and resources at http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Site_Announcement_and_Promotion/.

Include your website address on all your marketing materials; business cards, and advertising; you can even paint your address on the side of a company vehicle. The idea is to have as many people see your site address, and thus your website. You may also consider hiring a publicist to help you get the word out.

6. If at all possible, begin your website now. The companies which have been on the Internet the longest are those which achieve results sooner. If you are in an industry which isn’t widely represented on the Internet yet, so much the better - you’ll be able to start off with a larger market share. It's estimated that there are about 200 million people using the internet with 75% of them in North America. Start your Internet presence today!

Written by Steve Lillo, author of Websites That Work! is the President of PlanetLink, a website design and consulting firm which specializes in creating websites which get results. They also provide their Web Rx Service for increasing the effectiveness of existing websites. PlanetLink can be reached at http://www.planetlink.com.

F.A.Q. Opus

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How To Write An Effective FAQ Page

Websites that have multiple pages usually have a Frequently Asked Questions (FAQ)page. There are several good reasons why you should have one.

1. An FAQ clears out any confusion your prospect might have about buying product. Remember, a confused mind always says no.

2. It lets a prospect grab key information quickly.

3. It creates a positive impression with your prospect because you’re acknowledging that their time is precious and they want answers quickly.

4. An FAQ saves you time. The more answers you provide at your website, the less customer emails you’ll get asking the same questions over and over.

Before you write an FAQ, do some research. Think about your favourite websites and formulate some questions you might ask about their products or services.

Now surf to those websites and review their FAQ pages. Were you able to find answers to your question quickly? Or did you have to scroll or click through pages to find what you were looking for? Were the questions separated into logical categories or were they put in random order?

This should give you an idea of the “do’s” and “dont’s” of creating an FAQ.

Another valuable research technique is to ask good friends or customers to give you feedback on your products or service. What questions popped into their minds when they visited your website. (You might offer a small gift or discount to your customers in exchange for feedback.)

After getting everyone’s comments, assemble the questions and group by category. For example, questions about how quickly you ship products would be under your “Shipping” category, etc.

Write your FAQ in a “Question & Answer” format.

Organize the questions in each category so the most important questions appear near the top.

Create a “Table of Contents” at the top of your FAQ page and put the most asked questions here.

Hyperlink them so your customer just has to click to get to the answer. Or hyperlink your categories at the top of the page.

Here’s a few more tips:

* Keep your FAQ updated. Are the answers still relevant? Review monthly.
* Keep your questions and answers concise. No more than a paragraph. If the question requires a long, detailed answer, have a link to a separate webpage.
* Don’t create your FAQ as a file that a prospect has to download to read. Most people won’t bother, and they’ll leave your site frustrated.
* Include info and links at the bottom of each FAQ page so that a prospect can contact you if they still have unanswered questions.

Author, David Coyne, is a marketing consultant and online entrepreneur. Visit his website and get the FREE e-book “Marketing Secrets Of The Ages.” You can sell this e-book to customers and keep 100% of the profits: http://www.dc-infobiz.com.

Digital Protecting Ode

5 Simple Steps to Protect your Digital Downloads

A couple of days ago, I was searching for a popular eBook online.

Now I'm not going to tell you the name of this eBook for reasons you'll understand in the next few minutes.

Okay, so here I was, opening Google, entering the name of the eBook - clicking search, and checking through the first few pages of search results.

-> Forward to Page 5 of Google

I saw a link that looked like a PDF document.

Right click -> open in new window

There, in full glory, was the eBook I was searching for!

The complete eBook, mind you, not a trial or demo - sitting there for the world to download.

And this is a product that sells for over $25 online!!

Obviously I'm not going to tell you the name of the eBook because it would not be fair to the reseller.

But it just made me realise that one of the reasons digital theft is so prevalent is simply because... its so EASY!

Don't get me wrong. I don't condone theft of any kind - digital or otherwise.

But would YOU shell out $25 for a product that everyone can 'legally' download off the 5th page of Google?

Most people would just shrug their shoulders, hit the save button and thank their lucky stars.

Result: The opposite of $ KA-CHING $ for the sellers

One of the problems with selling digital products online is that it is so SIMPLE to do. So now everyone and their grandmother wants to do it.

But most newbies have no idea that it requires only a few simple steps to ensure a moderate degree of security for your downloads.

So here I've outlined the five most BASIC security steps That anyone selling digital products online must take.

These will take you only a few minutes to do, and you do not need any special software or programming knowledge.

1. ZIP THAT FILE

The biggest problem arises when sellers store their downloads as PDF documents, as in my experience above.

Now you should know that Google, Altavista and many other search engines can read and list PDF files.

While this may not be a problem for those adding content to their sites in the form of PDF newsletters and reports, it also means that you must never store a product you want to SELL as a PDF file (unless it is in a password- protected folder).

It gets worse. Google also converts your PDF files into HTML documents. So ordinary browsers not only have access to your PDF file, but - horror of horrors - they can download your SOURCE FILE as well!!

The next logical step is for them to customize it with their own links, compile it and sell it or give it away.

Result: The opposite of $ KA-CHING $ for the sellers ...AND the author.

A simple way of keeping your files out of the reach of spiders is to upload them as a zip file. Search engines cannot look inside zip files (yet) and list their contents.

2. CREATE AN INDEX.HTML FILE

You MUST have an index.html file in EVERY folder. It acts like a curtain that keeps your files away from prying eyes.

A folder without an index file is like a house without walls. Everyone can enter and help themselves to the valuables.

The 'index.htm' file is the default file that opens when you click on the link here -

http://ebizwhiz-publishing.com/

If you don't create an index.htm or index.html file, you'd be allowing everyone to directly access the root directory of the folder where you store your downloads.

Here is a folder I uploaded to show you what happens when you DON'T have an index file. http://ebizwhiz-publishing.com/test/

As you can see, all the files stored in it are clearly visible and ready to download.

And yes, feel free to help yourself - I won't accuse you of stealing :-)

3. SHOW PEEPING TOMS THE EXIT

You can use a simple script to redirect peeping Toms back to your home page.

Here's the easiest way to do it using what it called a "meta refresh tag." Add it between the Header tags like this.

Just replace my URL with your own in the example above and paste it into the head of your document (before your text).

You can see how it works by clicking on the test folder here. http://ebizwhiz-publishing.com/redirect/

Now even though you click on the folder URL, you will be sent to my home page.

4. SPIDER-PROOF YOUR DOWNLOAD PAGES

To prevent search engine spiders from reading and listing the download pages that link to your eBooks add the tag below in the head of the document.

This "Robot" tag tells the spider that this page is not to be spidered or indexed. As a result it should never show up on a search.

5. CHANGE YOUR DOWNLOAD LINKS OFTEN

To prevent unscrupulous people from posting your download links on forums or message boards, change the folder or file name where you store them from time to time, even if it means having to change the download links in your merchant account.

Using these methods will give you a good degree of satisfaction, knowing that you have taken the most basic steps to protect your digital valuables - and at absolutely no cost to you.

If you want greater security and more information on plugging the security loopholes in your website, you should take a look at this very revealing report by Bogdan Ravaru.

The HTML Security Report http://ebizwhiz-publishing.com/secureport/

Author, Priya Shah, is webmistress of http://www.1whey2health.com. Subscribe to "Health eBiz" http://health-ebiz.com for information on wellness marketing trends and online marketing tips for Health & Wellness Marketers.