Saturday, May 03, 2008

Outsorcing Marketing Verse


Outsourcing

Can your business benefit?

Depending on the project, outsourcing can sometimes be a very cost-effective business decision. Sure, we can all accomplish some of it in-house, but can we do it all, and do it well?

Would it surprise you to know that Compaq Computer™ outsources? How about Underwriters Laboratories™? Gateway Computers™? Yes, even the Chicagoland Area Chamber of Commerce™! I was involved with projects involving each one of these companies. They all outsourced specific portions of their projects. Even Hyperformance Media out-sources specific project requirements! Every business does not know every other business.

What I mean is, your business can not know everything there is to know about printing (for example). Therefore, in certain situations, it would benefit your company to outsource this service to some printing specialists. It could save you time, money, and benefits, leaving your employees their time to continue to do what they do best, their job - with minimum productivity loss!

In this simple example you can begin to see the many benefits.


  • You have professionals creating the desired product.
  • They will do a better job in less time.
  • No need to buy additional equipment or software.
  • No set-up, no training, no lost time.
  • No payroll, benefits, or accounting headaches.
  • Your employees remain focused on their goals and your business productivity!

These are just a few of the many reasons used to justify the outsourcing of some projects versus attempting to do everything in-house.

Your business website is a mission-critical marketing tool. Used properly, your website should be your most outspoken salesperson. Your business should be getting more business from the Web, if not doing business on the Web.

The successful marketing of your business website should NOT be taken lightly. Yes, your company now has a webmaster on the payroll full-time, not to mention the design and development staff, but is your web presence working? Are you achieving results besides just looking good?

Outsourcing the marketing services of your website gives you the experience you desire and the results you need. Your business needs to be found yesterday! Your business needs customers to grow, not just survive! Who has your market share?

Let's talk about getting some of that back! Let's talk about what changes can be put in place to GET BUSINESS from your website.

Today, tomorrow, and every year going forward!

Thanks - and good luck with your promotions!

Author, Scott 'Gears', is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully marketing their company online. ss@hyperformancemedia.com.

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