Wednesday, May 07, 2008

Amazon Traffic Ode


Don't Let Amazon.com Use Up Your Valuable Bandwidth!

You already know that affiliate programs are a great way to make additional income for your web business.

By promoting products that are RELEVANT to your target audience and presenting those products in a meaningful way through the pages of your ebooks, websites and ezines, you can build up a nice steady income with little effort.

Don't forget though, affiliate programs will only earn you money if you promote them the right way.

Otherwise they're a complete waste of time and effort.

A perfect example of how NOT to make money through affiliate programs is by carrying banners from big web companies like Amazon.com and Barnes & Noble.

Now, don't get me wrong, I'm not knocking these companies.

However, you may as well try making money from selling used matchsticks as from carrying banner ads from companies like these on your website.

Why?

Well, firstly, most people are so familiar with these companies already, that the chances of them clicking the banner are next to nothing. You can expect at the VERY LEAST to go through 1000 visitors before you get a single click!

Secondly, even if a visitor does click the banner, the chances that he/she will buy anything are even less again. And, because Amazon.com and co. only pay out commissions if the visitor buys immediately, then the likelihood or you actually earning anything are just north of none.

Let's face it, these banner ads enable Amazon.com and their like to use webmasters to strengthen their brand name at zero cost.

They'll slow down your pages and will not benefit your business or your visitors in any way.

If you are an affiliate with Amazon, then the only way to effectively make money out of them is by hand-picking a few products that are of direct interest to your visitors.

If your website deals with fast cars, then promote fast car books. If your e-book is all about The Ramones, then promote albums from and books about The Ramones (Gabba Gabba Hey).

Then, promote those products as if they were your own. Nothing short of a rave review or a full-blown sales pitch will do. And place a "Click Here To Order On Amazon.com" link at the end.

Your visitors know you and your readers trust you. If you tell them that this product is right for them, then they'll buy it.

One final point.

Amazon's affiliate program, despite its widespread fame, is neither the best nor the most lucrative one around.

It may be worth your while to look around for websites that promote the same products but that have more effective affiliate programs. Programs that pay out more and that use cookies to record your visitors' click-thrus. That way, if your visitors buy the product at a later date, you still get the commission.

Author, Michael Hopkins, is owner of BizzyDays eBook Publications. Download Brand New Original eBooks for FREE at: http://www.bizzydays.com. Download The eBook Publishing Success Package at: http://selfpublishing-ebooks.htm.

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